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Structure Studios Business Blog

Jessica Hawkins

Jessica Hawkins is a software consultant with Structure Studios, where she finds meaningful ways to help improve lives through 3D experiences. Since 2009, Jessica has been helping pool and landscape designers use the latest 3D technology as a lever to improve their sales through extraordinary designs.
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Recent Posts

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#Instagram: Why You Need It for Your Pool and Landscape Design Business

Jessica Hawkins on Jun 4, 2015 10:00:00 AM

Before you ask — No, you don't need to know what a "selfie stick” is to start your Instagram journey.

What you do need to know is that, with more than 70 million photos being shared daily by 300 million active monthly users, Instagram is one of the fastest growing, most powerful, and most visual social media networks worldwide.

What does that mean for you?

Unlike other social media platforms, Instagram focuses on captivating imagery — not on text. For designers and contractors in the pool- and landscape-design industries, Instagram offers a valuable avenue for rich visual storytelling. 

Social Media Klout

Landscape Marketing Idea: Social Media For Pool & Landscape Designers

Jessica Hawkins on Apr 28, 2015 10:00:00 AM

If you’re already using social media to connect with your customers, congratulations: you’re ahead of the curve.

Although both Twitter and Facebook are popular with users — nearly three quarters of the US has a social media profile — getting your current and future customers to notice you (and connect with you) on social media can still be a challenge.

Why? Research shows that 71% of Tweets are ignored. And Facebook periodically updates their News Feed algorithm in ways that can make it hard for you to predict how many of your followers are even likely to see your post.

How you can be sure that you’re actually reaching your customers? To get you started, here are four quick steps to help you reach your future customers on social media:


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