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Structure Studios Business Blog

JR Rapp

JR Rapp is the Director of Business Development at Structure Studios, where he adeptly helps improve lives through 3D experiences. With more than 30 years of experience designing, selling, and building outdoor living projects, JR is especially enthusiastic about discovering new ways to extend living space outdoors.
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Recent Posts


Selling $400k Swimming Pools in 30 Minutes: How Tod Brown Wows His Clients

JR Rapp on Aug 24, 2017 5:00:00 AM

The first time that Tod Brown of Barrington Pools saw a 3D pool design, he knew it would change for the better the way he shared his work with his clients.

He already knew that clients loved seeing pictures of potential pools — and as a pool guy who'd sold $3.5M in just his first year designing pools, Brown was always excited to find new ways to make the process of winning over clients not just easier but also more enjoyable for his clients.

That was especially important to Brown because his clients wanted increasingly ingenious, spectacularly custom pools.


How Much Will a Swimming Pool Increase the Value of a Home?

JR Rapp on Aug 4, 2016 5:00:00 AM

Summer often inspires homeowners to start thinking about building a pool of their own — one that will be the perfect summer oasis, the ideal way to stay cool and make even the hottest days of summer enjoyable.

Sometimes, however, building a pool can seem like a dream for the future, rather than an immediately possible reality.

Perhaps a homeowner has heard cautionary tales about the expense of maintaining a pool, or maybe they just can’t imagine the pool of their dreams actually fitting into their own yard’s challenging terrain.

When starting to think about building a pool, the first big question that many homeowners ask is, will building a swimming pool really increase the value of my house?  

For many, the answer is yes.

How will you charge for your Landscape Design?

How To Charge For Landscape Designs: 5 Ways To Find Your Fee

JR Rapp on Mar 10, 2016 5:00:00 AM

A good design is more than a sketch or print out. You pour your blood, sweat and tears into crafting the perfect design for your customers — bringing their pool and landscape wish lists to life.

While it may sometimes seem like a simple process to homeowners, creating designs that sell takes valuable time and effort. And you want to make sure you’re earning what the designs are worth.


From Digging Pools to Designing for Multimillion Dollar Homes: How Chris Adamczyk Wins Awards

JR Rapp on Mar 4, 2016 5:00:00 AM

Custom Pool Designer Chris Adamczyk uses Pool Studio to Create Designs Featured on TV and in Multimillion-Dollar Homes

When award-winning designer Chris Adamczyk of Watercolors Custom Pools in Atlanta decided to make the switch from digging pools to selling them, he set out to find the right tools that would make his designs stand out amongst the competition.

After eight years digging pools as a heavy equipment operator, Chris Adamczyk had ideas for designs of his own that he wanted to see built. Those designs have not just featured on TV six times, they’ve also won him multiple awards and earned him clients all over the Atlanta area, from suburban homes to multimillion dollar estates.

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