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Structure Studios Business Blog

JR Rapp

JR Rapp is the Director of Business Development at Structure Studios, where he adeptly helps improve lives through 3D experiences. With more than 30 years of experience designing, selling, and building outdoor living projects, JR is especially enthusiastic about discovering new ways to extend living space outdoors.
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Recent Posts

What's the best way to ask for a prospect's budget?

What’s The Best Way to Ask For A Prospect’s Budget?

JR Rapp on Apr 16, 2015 5:00:00 AM

Money can be an uncomfortable, yet necessary, topic to discuss when meeting with a potential client. You need to know what type of budget you’re working with, and they want to know how much your services will cost them.

But mention the dollar amount too early or too much, and you may raise red flags with the customer. On the other hand, if you don’t know their price range, you may design a project that will cost more than they are willing to pay.

So how do you find the right balance and figure out the best way to ask for a prospect's budget? Here are some dos and don’ts.

pool deck via Mark Pinkerton VI360 Photography.png

Why You Should Add Pool Deck Resurfacing to Your Service Mix

JR Rapp on Mar 30, 2015 5:00:00 AM

Anyone who’s been in sales for awhile has undoubtedly heard a lot of the same, familiar tips: “if you want to sell more, you need to anticipate your customer’s needs.” Or, “you need to really wow your clients by underpromising and overdelivering.”

Common as these truisms are, they’re also just theoretical. If you’re looking for tactics that you can implement right now to boost your sales, here’s a quick one for you: Add pool deck resurfacing to your service mix. 

Here's a look at why.

2015 Outdoor Furniture Color: Marsala

2015 Outdoor Furniture Color Trends

JR Rapp on Mar 6, 2015 6:00:00 AM

The swimming pool, patio, and outdoor kitchen are planned. The trees, shrubs, and container gardens are ready to be placed strategically in the finished landscape. And the lighting that will add softness to the nightscape has been chosen. 

The next stage of your landscape design: Choosing the décor.

Selecting just the right furniture, fabrics, and colors is one of the steps that will help transform an otherwise average backyard into your customer’s dreamscape.

If talking about the latest outdoor furniture color trends, fabric choices and more are a little out of your comfort zone, then we have some tips to share with you so that you can help your clients choose a great color scheme.


How to Upsell: 5 Add-on Features Every Landscape Design Should Offer

JR Rapp on Mar 3, 2015 5:00:00 AM

New customers often come to us at Structure Studios and ask us the same question: How do I upsell features in my proposals so I can make the most of every site visit? It’s a great question, and an important one for any landscape designer who is looking to increase their sales. Typically, our existing customers sell and average of 20% more on each installation, so today we’re going to discuss how to upsell — and the 5 most important features every landscape design should offer.

Learning landscape software doesn't have to be a challenge

What Are The Challenges With Learning 3D Landscape Design Software?

JR Rapp on Feb 18, 2015 2:07:00 PM

Deciding to change the way you present your landscape designs to your potential customers is a big decision. From the first moment you consider switching from 2D to 3D designs, the task can seem like one of the biggest challenges you've faced―as insurmountable as your initial change from hand-drawn to 2D designs.

Do you remember the days when asking the right questions and introducing a detailed (or even simplified) paper drawing was enough to turn a prospect into a customer?

What are some questions to ask landscape clients?

7 Questions To Ask Landscape Clients Before You Start Designing

JR Rapp on Feb 2, 2015 7:30:00 AM

People turn to talented landscape designers like you to make their outdoor living spaces shine and dream up creative solutions to their landscape challenges.

But you can’t just show up to an initial meeting with product books about plants, pots and pavers; you’ll need to take the time to get to know what the customer really wants before you can present a design that they’ll really love. To put together a great proposal and win the job, you’ll need to ask them the right questions.

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