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Structure Studios Business Blog

Noah Nehlich

Noah Nehlich is the founder of Structure Studios. As an entrepreneur, investor, and tech company enthusiast, he’s into everything 3D. With nearly two decades of experience building the design software that pool and landscape designers use, Noah’s goal is to improve lives through 3D experiences.
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Recent Posts


Your Drone Can Draw a 3D House for Your Pool and Landscape Design

Noah Nehlich on Sep 29, 2017 5:00:00 AM

Do you feel like you spend more time drawing a client's home than designing their outdoor living space? Is it sometimes tedious to get their home to look exactly right? Or is it time consuming to measure everything you need on their home?

Wouldn’t it be cool if, instead of painstakingly drawing and measuring every detail of your client’s home to use in your design, you could simply design around a scaled 3D model? And wouldn’t it be neat if your drone could capture more than just nice pictures? What if your drone could give you a 3D model of your client’s home, right now, in Vip3D?

360 Photos and Videos

See Designs From Every Angle: How to Create 360-Degree Photos and Videos

Noah Nehlich on Apr 6, 2017 5:30:00 AM

Creating interactive presentations for your clients just got easier.

When you use Vip3D to create interactive 360-degree screenshots, images, and videos — you’ll be able to share with your clients the easiest, most engaging new way to explore every detail of their future outdoor living space.

All it takes is one quick press of the button in Vip3D’s Presentation Stage — then just use the mouse on your PC, or the screen on your tablet or smartphone, to let your clients explore your design in any direction.

Spring Update 2.300

360 Degree Spring Update 2017

Noah Nehlich on Mar 21, 2017 10:31:00 AM

Welcome to the Spring Update! Whether you’re already enjoying sunny weather or you’re waiting out a few more snow days, today’s Spring Update brings you brand-new tools, features, and improvements that will get your clients excited to start their next projects!

When we sent off 2016, we also celebrated our 15th Anniversary — 15 years of 3D swimming pools and landscapes, 15 years of incredibly detailed presentations, and 15 years of making lives better through 3D experiences.

Let’s start the next 15 years off right: with spectacular new ways for you to share your most incredible work with your clients! First on the list: 360-degree photos and videos for your clients to explore!

Ready to see what 2017 brings? Check out today’s update video — we’re sharing with you those new photos and videos, plus new ways of sharing on social media, and much, much more:

Create 360 Photos/Videos (Vip3D Exclusive)

Click to try the 360° Video

In Vip3D, you can now create an incredibly beautiful new way of sharing your designs with your clients: 360 degree photos and video.

The new 360-degree photos and videos are not just beautiful — they’re also interactive! Using your mouse, tablet, or even your smartphone, you can invite your client to look around and explore your design in any direction.

For more information on 360 photos and videos, please check out our in-depth 360 Photo and Video guide.


Big Ideas: How to Use Videos, Micro-Moments, and More to Create the Best Customer Experiences

Noah Nehlich on Jan 26, 2017 5:06:00 AM

The beginning of the year has traditionally been a time when many of us take a moment to take stock: what worked, what didn’t, and what new goals we should set for ourselves.

So we recognize that you might already be awash in tips on how to make resolutions that’ll help you do more, sell more, and make this year Your Year.

As ready as we are to share with you all of the most intriguing new research, tips, and ideas, we also recognize that sometimes you just want immediate answers that solve your most pressing needs.

Let’s take aim at one of those needs: how to create customer experiences so compelling that your clients just can’t wait to get started.


Athletic Fields, 9-Figure College Campuses, and the 8-Acre Funhouse: How Tyson Scott Uses 3D to Knock it Out of the Park

Noah Nehlich on Dec 1, 2016 5:00:00 AM

When landscape designer Tyson Scott recently got the nod to design his alma mater’s $150 million, 2,000-acre campus, he knew that he’d earned the opportunity not simply because he’d presented a vividly detailed plan or because he’d taken the time to make certain that the plan he offered would transform the campus into a multipurpose space to inspire and invigorate both the companies focused on high-tech research and the students who’d live, work, and study there.


Great vs Cheap Pool and Landscape Design Software

Noah Nehlich on Nov 10, 2016 9:52:48 AM

Perhaps you’re familiar with the saying, "fast, good, cheap: pick two.”

It's a popular truism — one that often gets shared when comparing software options. The fastest and best option probably won’t be the rock-bottom cheapest; the fastest and cheapest option might not be very good.

But when you’re choosing between options, it can sometimes be hard to tell when you’re comparing apples to apples, apples to oranges, or perhaps even a bushel of apples from last year’s harvest to a bakery-fresh apple pie.

From marketing speak using jargon that obscures what you're actually getting to glossy charts full of features you’ve yet to see in action — finding the right software that actually does what it promises while also helping you as you work can be a headache, and that’s before you’ve even started actually trying to design with the software.

Whether your goal is to get work done faster, to improve your designs, or to razor down your expenses — great software can be the difference between achieving your goals and designing great projects, or wasting time on a program that doesn’t give you what you need and sends you back to the drawing board to start your search for the right tools all over again.

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