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Structure Studios Business Blog

Noah Nehlich

Noah Nehlich is the founder of Structure Studios. As an entrepreneur, investor, and tech company enthusiast, he’s into everything 3D. With nearly two decades of experience building the design software that pool and landscape designers use, Noah’s goal is to improve lives through 3D experiences.
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Recent Posts


Virtual Reality is the Future of Pool and Landscape Design. Use it Now.

Noah Nehlich on Oct 13, 2016 5:00:00 AM

Virtual Reality is the most exciting, most engaging technology on the market today, and it's already completely changing how we experience movies, video games, and architecture. Today, virtual landscape software is ready for you — ready for you to add even more depth and detail to your pool and landscape designs, and ready for you to start sharing even more immersive experiences with your clients.


Perfecting the Details: How Lea Frederick Uses 3D to Earn Her Clients’ Trust

Noah Nehlich on Sep 15, 2016 5:00:00 AM

When Lea Frederick started out in the aquatics industry, she didn’t enter the industry expecting that she would one day be the only woman in the world to attain accreditation as a member of the prestigious Society of Watershape Designers, by the Genesis Design Group

In fact, Frederick didn’t start out designing swimming pools at all. It was only after her husband, with whom she owned a commercial swim and tennis club, teamed up with a business partner who needed someone to do design and sales that Frederick decided to consider designing pools.

Frederick’s background in engineering meant she had the necessary technical understanding to start designing beautiful pools. By leveraging those skills — along with her experience teaching lifeguarding for the Red Cross as well as kids’ swimming lessons — Frederick has been able to design and build stunning pools that clients love, enabling her to build a successful career as a business owner and Watershape Designer: she owns Vue Custom Pools and Vue Custom Design


7 Residential Landscaping Design Trends Your Clients Want

Noah Nehlich on Aug 18, 2016 5:00:00 AM

Outdoor living projects are the second largest investment most homeowners will ever make, next to the house itself. Perhaps your client is finally going to be able to realize their longstanding dream of building the perfect pool for their dream home. Or perhaps they’re asking you to design for them the perfect landscaping for their family to enjoy in their first new home.

Building Pools by Building Relationships

Building Pools by Building Relationships: How Jeromey Naugle Wins 7-Figure Contracts

Noah Nehlich on Jul 21, 2016 5:00:00 AM

When Jeromey Naugle joined the pool and landscape industry in 1999, he started out stocking the shelves at a pool store in Gilbert, Arizona. Since then, he has built his own company, Premier Paradise, Inc., to not just earn seven-figure contracts — but to achieve that spectacular growth without even needing to advertise to prospects.

Before he could achieve that success, however, Naugle knew he needed to find ways to do more than just build swimming pools.

After all, his goal wasn’t just to earn a living — it was to build a career that would give him the freedom to create for his clients beautiful, innovative pools.

To do that, he needed to find the right tools, and the right team, that would make it possible for him to create truly spectacular results for his clients.


Can Your Prospects Find You?

Noah Nehlich on Jun 2, 2016 5:00:00 AM

No matter how talented of a designer you are, how productive you are, or how great of a customer experience you know how to craft for your clients — to get your clients to sign, you first need your prospects to be able to find you.

While some secretive restaurant owners have banked on being difficult to find — by enticing customers with a hidden entrance (open only when an otherwise unremarkable lantern is lit, for example) or by accepting reservations only on the 6th of the month — being hard to find is not an ideal strategy for a designer whose goal is to grow their business.

Surprisingly, however, a 2015 survey found that 60% of very small businesses don’t even have websites.

When nearly three-quarters of Americans “go online on a daily basis” and 1/5 say they’re “online almost constantly,” making sure that you’re one of the small businesses with a strong online presence is one of the easiest ways to capture your potential clients’ attention.

After all, Google’s own research has found that “82% of smartphone users turn to their devices to help them make a product decision” — and that the reliance on mobile devices doesn’t just apply to comparing products at the drugstore. Consumers are now using their mobile devices to search for information on big purchases, too — including things like investing in a new home.

So help your prospects out: try these tips to make sure that your prospects can find you — and like what they find.


7 Ways Pool and Landscape Designers Annoy Young Clients

Noah Nehlich on May 18, 2016 10:55:53 AM

Working with young, first-time homeowners can be unfamiliar territory for many experienced landscape contractors. For new homeowners, undertaking a big outdoor living project can be daunting — and it isn’t always easy for even highly experienced contractors to match expectations to reality (and the budget!) for brand new clients.

While it’s true that the rate of homeownership amongst young adults doesn’t yet touch the rate for established adults, research out of Goldman Sachs points out that there are quite a few young adults beginning to enter the housing market:  “the Millennial generation is the biggest in US history — even bigger than the Baby Boom.”

Chances are, if you haven’t already, you’re going to design an outdoor living project for some of those young adults.  

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