No matter how talented of a designer you are, how productive you are, or how great of a customer experience you know how to craft for your clients — to get your clients to sign, you first need your prospects to be able to find you.
While some secretive restaurant owners have banked on being difficult to find — by enticing customers with a hidden entrance (open only when an otherwise unremarkable lantern is lit, for example) or by accepting reservations only on the 6th of the month — being hard to find is not an ideal strategy for a designer whose goal is to grow their business.
Surprisingly, however, a 2015 survey found that 60% of very small businesses don’t even have websites.
When nearly three-quarters of Americans “go online on a daily basis” and 1/5 say they’re “online almost constantly,” making sure that you’re one of the small businesses with a strong online presence is one of the easiest ways to capture your potential clients’ attention.
After all, Google’s own research has found that “82% of smartphone users turn to their devices to help them make a product decision” — and that the reliance on mobile devices doesn’t just apply to comparing products at the drugstore. Consumers are now using their mobile devices to search for information on big purchases, too — including things like investing in a new home.
So help your prospects out: try these tips to make sure that your prospects can find you — and like what they find.