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Structure Studios Business Blog


Drones, Celebrities, and Custom Designs: How John Kay Gets Results

Noah Nehlich on Apr 7, 2016 5:00:00 AM

Using drones to capture aerial shots of a build in progress, sharing screenshots to lock in contracts even before the design’s fully complete, and networking to get discovered by clients — these are all strategies John Kay uses to sell his clients on phenomenal designs.

From his start studying landscape architecture at UNLV, through working for an established landscape company in California, and then obtaining his landscape and general engineering license in order to begin his own company, John Kay has always looked for state-of-the-art ways to set his work apart from the rest.

And to set his work apart — John turned to Vip3D to see whether the latest 3D technology would earn him even better results.


7 Things Pool and Landscape Designers Say that Drive Me Crazy

Noah Nehlich on Mar 24, 2016 5:00:00 AM

We like to share tips, ideas, and strategies that will help you grow your business and convert your clients. Best practices and research-based tips because we don’t want to waste your time — we know you’re busy.

Now let’s talk about what happens when you skip best practices and wing it.

Sometimes, you hit gold. Going with your gut can lead to fantastic results. (Take a look at our own JR Rapp’s explanation of how he figures out a client’s budget for one example of how going on instinct can work.)

But that’s only because going with your gut works when you’ve got the chops to back up your instincts.

Once in awhile, we hear from designers who just want to skip it and do the bare minimum.

What happens when you ignore best practices? Here are seven (regrettably) common things we hear from designers who aren’t exactly going for gold.

Do you ever catch yourself saying any of these things? (No worries if you do: read on for what to do to fix it.)

How will you charge for your Landscape Design?

How To Charge For Landscape Designs: 5 Ways To Find Your Fee

JR Rapp on Mar 10, 2016 5:00:00 AM

A good design is more than a sketch or print out. You pour your blood, sweat and tears into crafting the perfect design for your customers — bringing their pool and landscape wish lists to life.

While it may sometimes seem like a simple process to homeowners, creating designs that sell takes valuable time and effort. And you want to make sure you’re earning what the designs are worth.


From Digging Pools to Designing for Multimillion Dollar Homes: How Chris Adamczyk Wins Awards

JR Rapp on Mar 4, 2016 5:00:00 AM

Custom Pool Designer Chris Adamczyk uses Pool Studio to Create Designs Featured on TV and in Multimillion-Dollar Homes

When award-winning designer Chris Adamczyk of Watercolors Custom Pools in Atlanta decided to make the switch from digging pools to selling them, he set out to find the right tools that would make his designs stand out amongst the competition.

After eight years digging pools as a heavy equipment operator, Chris Adamczyk had ideas for designs of his own that he wanted to see built. Those designs have not just featured on TV six times, they’ve also won him multiple awards and earned him clients all over the Atlanta area, from suburban homes to multimillion dollar estates.


Get to Know a Site Before You Visit (6 Online Landscape Design Tools)

Noah Nehlich on Feb 25, 2016 5:00:00 AM

You’ve talked with your prospect over the phone about what they’re looking for with a landscape project. But until you see the actual property, you’re pretty much in the dark on where to begin.

Instead of wasting gas driving to your prospect’s home beforehand, take advantage of some online landscape design tools. There are a variety of sites and programs to choose from, and you can use these to view aerial and satellite images.

Here are just a few of the benefits of being able to see an aerial image of a site before your first visit:

Pool Deck Size Considerations

Pool Deck Size Considerations: Are You Giving Your Customers Enough Space?

JR Rapp on Jan 21, 2016 9:26:00 AM

Have you ever heard a client say his pool deck is too large? I doubt it.

It’s much more likely you’ve had clients ask for a deck expansion because the space isn’t big enough for entertaining, or they underestimated how much space furniture takes up.

Help clients avoid that regret by designing a pool deck that will meet their current and future needs. It’s your job to help them understand how much space is needed.

A pool deck can be used for a lot more than lounging and drying off, so it’s important you know how your clients plan to use the space when proposing a size.

Here are things you should consider when designing a pool deck.

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