We wrote the book, and we couldn’t have done it without you.
Design for Story: Create Immersive Outdoor Living Experiences is for designers who strive to create unforgettable experiences.
I was inspired to write this book after an unforgettable experience of my own: a trip to Italy with my family where we learned how one Renaissance artist, Filippo Brunelleschi, got the commission of a lifetime and also completely changed Western art (the full story is in chapter four). That experience made me wonder, what other opportunities go overlooked because the way we do things is so ingrained or the process so entrenched that we don’t give it a second thought?
In Design for Story, I show you how designers, builders, and innovative thinkers are doing exactly what that Renaissance artist did: they are achieving remarkable success by rethinking how they do business. Maybe it’s by picking up a new skill, by taking inspiration from centuries-old art and architecture, by reexamining old-school sales tactics, or even by coming up with a new way to involve a homeowner’s kids in the decision-making process.
Complete with tips, advice, interviews, and stories, Design for Story takes a second look at widely accepted “best practices” and digs into decades and even centuries of research to help you create the most compelling designs. This book will show you how the masters leverage story to go beyond the concrete and water, connect emotionally with clients, and sell more on every project. And it’s available now on Amazon.
The Story Behind Design for Story
In many ways, Design for Story has been 20 years in the making. What began as the answer to a homework assignment has grown into the industry-leading software that helps countless designers, builders, and landscapers like you create incredibly immersive, interactive 3D designs. Last year alone, our members designed nearly 1.8 million outdoor living projects for clients.
Before we could create those 1.8 million annual designs with you, we asked two questions: What does it really take to sell an outdoor living project? And how could we make that process a little bit easier on everyone?
This book reveals the answer: a great design is far more than just its tech specs. When you Design for Story, you create an emotional connection — one that makes your client look at your design and say, That’s my pool! And whether you’re building cathedrals or painting landscapes, sketching by hand or designing in 3D — when you bring together the best technology has to offer with the most creative ideas, you create the most incredible, immersive experiences for your clients.
10 Things This Book Will Teach You
- What it takes to create the most compelling designs
- Why creating an emotional connection anchors clients to your design
- How successful designers and builders use stories to engage clients
- What the top four classic storytelling techniques offer you today
- How to avoid overwhelming clients with too many choices
- How to apply research-backed best practices to the pool and landscape industry
- What Renaissance art & architecture reveal about placing your client at the center of your design
- How to go beyond the laptop with VR and AR
- How getting your clients involved helps them get invested
- How charging for designs reveals the value of your work
- And much more!
Ready to Design for Story?
When you read Design for Story, you’ll learn how successful designers, artists, builders, salespeople, and inventors take advantage of time-tested storytelling techniques to show their clients exactly why their design is exactly right for them. And you can get your copy now on Amazon.