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Structure Studios Business Blog


Big Ideas: How to Use Videos, Micro-Moments, and More to Create the Best Customer Experiences

Noah Nehlich on Jan 26, 2017 5:06:00 AM

The beginning of the year has traditionally been a time when many of us take a moment to take stock: what worked, what didn’t, and what new goals we should set for ourselves.

So we recognize that you might already be awash in tips on how to make resolutions that’ll help you do more, sell more, and make this year Your Year.

As ready as we are to share with you all of the most intriguing new research, tips, and ideas, we also recognize that sometimes you just want immediate answers that solve your most pressing needs.

Let’s take aim at one of those needs: how to create customer experiences so compelling that your clients just can’t wait to get started.


Athletic Fields, 9-Figure College Campuses, and the 8-Acre Funhouse: How Tyson Scott Uses 3D to Knock it Out of the Park

Noah Nehlich on Dec 1, 2016 5:00:00 AM

When landscape designer Tyson Scott recently got the nod to design his alma mater’s $150 million, 2,000-acre campus, he knew that he’d earned the opportunity not simply because he’d presented a vividly detailed plan or because he’d taken the time to make certain that the plan he offered would transform the campus into a multipurpose space to inspire and invigorate both the companies focused on high-tech research and the students who’d live, work, and study there.


Great vs Cheap Pool and Landscape Design Software

Noah Nehlich on Nov 10, 2016 9:52:48 AM

Perhaps you’re familiar with the saying, "fast, good, cheap: pick two.”

It's a popular truism — one that often gets shared when comparing software options. The fastest and best option probably won’t be the rock-bottom cheapest; the fastest and cheapest option might not be very good.

But when you’re choosing between options, it can sometimes be hard to tell when you’re comparing apples to apples, apples to oranges, or perhaps even a bushel of apples from last year’s harvest to a bakery-fresh apple pie.

From marketing speak using jargon that obscures what you're actually getting to glossy charts full of features you’ve yet to see in action — finding the right software that actually does what it promises while also helping you as you work can be a headache, and that’s before you’ve even started actually trying to design with the software.

Whether your goal is to get work done faster, to improve your designs, or to razor down your expenses — great software can be the difference between achieving your goals and designing great projects, or wasting time on a program that doesn’t give you what you need and sends you back to the drawing board to start your search for the right tools all over again.


Virtual Reality is the Future of Pool and Landscape Design. Use it Now.

Noah Nehlich on Oct 13, 2016 5:00:00 AM

Virtual Reality is the most exciting, most engaging technology on the market today, and it's already completely changing how we experience movies, video games, and architecture. Today, it’s ready for you — ready for you to add even more depth and detail to your pool and landscape designs, and ready for you to start sharing even more immersive experiences with your clients.


Perfecting the Details: How Lea Frederick Uses 3D to Earn Her Clients’ Trust

Noah Nehlich on Sep 15, 2016 5:00:00 AM

When Lea Frederick started out in the aquatics industry, she didn’t enter the industry expecting that she would one day be the only woman in the world to attain accreditation as a member of the prestigious Society of Watershape Designers, by the Genesis Design Group

In fact, Frederick didn’t start out designing swimming pools at all. It was only after her husband, with whom she owned a commercial swim and tennis club, teamed up with a business partner who needed someone to do design and sales that Frederick decided to consider designing pools.

Frederick’s background in engineering meant she had the necessary technical understanding to start designing beautiful pools. By leveraging those skills — along with her experience teaching lifeguarding for the Red Cross as well as kids’ swimming lessons — Frederick has been able to design and build stunning pools that clients love, enabling her to build a successful career as a business owner and Watershape Designer: she owns Vue Custom Pools and Vue Custom Design


7 Residential Landscaping Design Trends Your Clients Want

Noah Nehlich on Aug 18, 2016 5:00:00 AM

Outdoor living projects are the second largest investment most homeowners will ever make, next to the house itself. Perhaps your client is finally going to be able to realize their longstanding dream of building the perfect pool for their dream home. Or perhaps they’re asking you to design for them the perfect landscaping for their family to enjoy in their first new home.

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